JoAnna Tamarazzo

Owner & Creative Director

Education

Mercy University - Communications - Public Relations

Who do you work with?

As of April 2024:
JoAnna worked as a Hostess at various restaurants in Eastchester and as an Event Photographer across Westchester—from Yonkers to Tarrytown, NY. She currently serves as the Social Media Manager and Hostess at Toscana on Main in Eastchester and handles Membership Sales at [solidcore] Pilates in Scarsdale, NY.

She enjoys editing content alongside her partner Stephen at some of their favorite local spots: Burrata, Gigante, Toscana on Main, Mandy Bean, Crema Eastchester, Formosa Coffee Shop, and Cafe Ammi.

JoAnna supports local families and small businesses by offering:

Social Media Content Creation & Management
Event Photography for Grand Openings, Food, Fitness, and Pro, Graduation, Wedding, & Special Events
Hospitality Photography for Venues, Restaurants, and Cafes in Westchester,NY

Home

Yonkers (Raised) Scarsdale- Eastchester (Employed)

Date of Birth:

March 4, 1996 | Pisces | Explore with Espresso PR - Media Manage| Beagle Owner & Dachshund Dog Lover | Loves taking Photography Classes and you'll find her somewhere at Barnes & Noble or local cafes with her magazine, laptop, and latte in hand

Who are you, What do you do, & Why do you do it ?

JoAnna M. Tamarazzo is 29 years old - Creative Director and Owner of JT Collective Media

Communciations - Public Relations | Student at Mercy University Est. Fall 2025

JT Collective Media is a Mulit-Media Resource where Create, Collaborate, and Cultivate are the values to help individual owners elevate their social media across channels to build a omni-present business.

Work Experience

Sept. 2024 - Present
Event Photography & Social Media Management

January 2024 - Present
Hospitality & Personal Training

JoAnna had long envisioned a future in media and already had her logo prepared—but she surprised herself by diving fully into photography. Her first photoshoot was booked through the 914 Pop Ups group chat, leading to a vibrant portfolio that began with a child’s birthday party, followed by shoots for local cafés, restaurants, and eventually a Sweet 16—referred by a family friend from elementary school.

By November 2024, while working coat check and hostessing at Mulino’s of White Plains, JoAnna began capturing guests amidst the restaurant’s iconic holiday décor. These candid moments sparked connections with patrons who later booked her for private events including baby showers, first birthdays, and high school pre-prom photoshoots—like the upcoming Maria Regina Pre-Prom in May 2025.

Her work has since expanded through collaborations with prominent event professionals such as:

Melissa Tomlin of 914 Pop Ups
Itzel Aguilera, Westchester Blogger
Jessica Williams of Elegant Spreads by Jess

JoAnna has served as an event photographer, sponsor, or guest at local venues including 55 Church Street, Stamford Co-Create, The Sailhouse of Tarrytown, and B Social Event Space. She also proudly invites collaborators and clients to Toscana on Main, where she manages social media and works as a weekend hostess.

JT Co Media continues to grow organically through authentic community connections, personalized service, and JoAnna’s passion for storytelling through photography.

After closing her chapter in retail with Sephora in November 2023, JoAnna returned to her roots in health and fitness. She began substitute instructing group fitness classes at a local gym in Tuckahoe while continuing her own fitness journey as a personal training client and mentee. Immersed in the process, she quickly realized the dedication, education, and energy required to effectively coach others and deliver real results.

On February 4, 2024, JoAnna officially became a NASM Certified Personal Trainer and launched her career with 10 committed clients on her first day at 24 Hour Fitness in Scarsdale, NY. She soon expanded her role, becoming a substitute HIIT instructor and earning her Tivity Health SilverSneakers Classic Certification, allowing her to coach a broader range of clients, including older adults.

In Summer 2024, JoAnna faced personal health challenges and an injury, prompting a temporary pause from onboarding new clients. During this time, she stayed connected with her fitness community, shifted focus to hospitality, and embraced new opportunities. She began working at Omni Café and later hostessing at Gigante Restaurant & Bar by July.

This period sparked a creative resurgence—JoAnna began capturing behind-the-scenes moments and events through photography. By November 2024, she was invited to hostess at Mulino’s of White Plains and joined Restore Hyperwellness in front desk and spa membership sales.

Though it was a season of highs and lows, JoAnna emerged renewed in her purpose—blending her passions across photography, events, fitness, and hospitality. Today, she continues to grow her portfolio, network with local professionals, and serves private in-home personal training clients while building toward her next chapter.

June 2014 - November 2024
Retail Sales & Membership Management

JoAnna began her career in 2014 as a Full-Time Bridal Consultant at David’s Bridal in Yonkers, NY, where she spent 6.5 years helping brides find their dream dress. She captured and shared their special moments through her Instagram page, @joannasbestdressedbrides. Following the store’s post-pandemic closure in 2021, JoAnna transitioned into the fitness industry, starting at Orangetheory Fitness and later expanding her expertise in sales, training, and instruction at Hydrogen Fitness and StretchLab.

She briefly returned to retail as a Sales & Service Leader at Sephora, where she deepened her leadership skills and ultimately confirmed her passion lies in hospitality and fitness—rather than the traditional retail sales floor. This role reinforced key values that now guide her approach to coaching, client engagement, and entrepreneurship.

In February 2024, JoAnna became a NASM Certified Personal Trainer and joined 24 Hour Fitness in Scarsdale. She now works independently with private clients and is developing **www.beginwithyou.fitness**—a digital platform that celebrates local fitness professionals, studios, and wellness experiences throughout Westchester.